2 Optimize Your Media

Social Media Optimization

Social media optimization is essential to generating sales. Taking the time to title, describe and tag the social objects on your site and social profiles pays off in conversions to sales and higher search rankings. Referrals from search engines are a key source of traffic and a drop in traffic = a drop in sales. This is why distributing remarkable content across your syndication network is so important.

Email Marketing

Email marketing is by far the greatest revenue channel in the mix. It is a direct line to your consumers and provides an accurate depiction of the scope of your audience. Email is immune to the ever changing procedures and protocols of social networks as well as their inevitable ebbs and flows in popularity and influence.

If someone deletes their facebook profile, this has no bearing on you ability to reach them with news and special offers. When used creatively email is a powerful marketing tool.

Optimize Your Landing Page

Offers should be one click away from the landing page because only 15% – 30% of visitors click through to the offer page. Your email marketing efforts should take fans directly to the offer page, bypassing the landing page altogether. Consider integrating offers into the landing page presenting ‘calls to action’ right off the top.

Iterate and Experiment

The success of your marketing efforts depends on the level of innovation you apply to your products, services and campaigns.

The social networks and analytics apps are tools that allow for easier implementation and real-time measurement. Be creative, fearless and above all engage.