4 Steps to Social Media Success

Fanfarlo is an indie band formed in London in 2006
who forged success through an innovative direct 2 fan marketing strategy rooted in hard work and intelligence. A killer combination if ever there was one. Their strategy has since been termed the Fanfarlo Four Step and it goes a little something like this:

1). DON’T SUCK

Mediocrity is dead and in a world where consumers have unprecedented access to  reports, reviews, tips, comparative analysis and world-wide distributors you need to have a great product or offer on hand to be competitive in today’s global marketplace.

In short, make great stuff.

2). GET OTHERS TO INTRODUCE YOU TO THEIR AUDIENCE

Design and execute a social media marketing strategy that places your content where users are actively searching for it and forge strategic relationships with key influencers in your market. If you can tap into their audience you will rapidly expand yours.

Engage early adopters whenever possible as they have the ability to tip your brand to the main stream.

3). MAKE THEM AN OFFER THEY CAN’T REFUSE

Attention is thinning rapidly. When you get it, present an offer with a built-in value proposition that’s easily attainable. People bounce when confronted with long forms and extraneous questions so an email exchange is your best bet. It’s simple, easy and grants you permission to market to your prospect in the future.

Set up your landing page accordingly. If the offer isn’t right there in plain view you will have exponentially decreased your chances of making an exchange.

4). REPEAT

Once you’ve run through the first three steps, generated results and analyzed the metrics do it again. Iterate what works and drop what fails. The beauty is when you fail, you fail fast so you’ll know in a few days if you’ve missed the mark.

It’s an interesting phenomenon but in social media, music, art, life and love the more you give the more you get. So get giving!

Google vs. Facebook

Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every other social network (or thereabouts) in an effort to make their search social.

Google recently upgraded its search engine incorporating your social habits to the results you see when inputing keywords and phrases. Until recently Google search was primarily location based but now, if you and I were side by side signed into our respective accounts using identical search terms we would get different results based on our activity on social networks.

What does this mean for social media marketing and SEO? In short, this is a game changer. SEO providers must now offer social media marketing services to their clients in order to stay current and companies dependent on SEO alone for their high search rankings are going to have to get social in order to remain competitive. Good news for agencies like Gruv Media and even better news for brands with integrity because black hat tactics and smooth operators are on the fast road to obsolesce.

Check out his kewl video that will bring you up to speed in 1 minute and 47 seconds and  in the immortal words of Brian Solis, “Engage!”