4 Steps to Social Media Success

Fanfarlo is an indie band formed in London in 2006
who forged success through an innovative direct 2 fan marketing strategy rooted in hard work and intelligence. A killer combination if ever there was one. Their strategy has since been termed the Fanfarlo Four Step and it goes a little something like this:

1). DON’T SUCK

Mediocrity is dead and in a world where consumers have unprecedented access to  reports, reviews, tips, comparative analysis and world-wide distributors you need to have a great product or offer on hand to be competitive in today’s global marketplace.

In short, make great stuff.

2). GET OTHERS TO INTRODUCE YOU TO THEIR AUDIENCE

Design and execute a social media marketing strategy that places your content where users are actively searching for it and forge strategic relationships with key influencers in your market. If you can tap into their audience you will rapidly expand yours.

Engage early adopters whenever possible as they have the ability to tip your brand to the main stream.

3). MAKE THEM AN OFFER THEY CAN’T REFUSE

Attention is thinning rapidly. When you get it, present an offer with a built-in value proposition that’s easily attainable. People bounce when confronted with long forms and extraneous questions so an email exchange is your best bet. It’s simple, easy and grants you permission to market to your prospect in the future.

Set up your landing page accordingly. If the offer isn’t right there in plain view you will have exponentially decreased your chances of making an exchange.

4). REPEAT

Once you’ve run through the first three steps, generated results and analyzed the metrics do it again. Iterate what works and drop what fails. The beauty is when you fail, you fail fast so you’ll know in a few days if you’ve missed the mark.

It’s an interesting phenomenon but in social media, music, art, life and love the more you give the more you get. So get giving!