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Archive for the ‘Blog’ Category

Privacy in the Digital Age

The social web is founded on human interactions which by the nature of Internet based communications occur in a very public realm. The fundamental and mutual understanding behind putting yourself ‘out there’ via what you post on social channels is that you want people to like, comment

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Has Rolling Stone Magazine Gone Too Far?

Rolling Stone’s cover featuring Boston City Marathon bomber Dzhokhar Tsarnaev has ignited a controversy due to the glamorous way the terrorist is portrayed resulting in a number of retail distributors refusing to carry the issue and a wave of public outrage at the immense disrespect demonstrated by

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What Are Facebook Stickers and How Do I Send One?

Facebook stickers are illustrations of fun characters that are essentially a 2.0 version of emoticons that you can send to friends to let them know how you’re feeling. The feature is currently available to some Facebook users and is expected to be rolled out to everyone soon.

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Facebook to Introduce Video Ads to News Feeds

Since going public a year ago Facebook has been focused on generating Ad revenue with sponsored and promoted posts, Facebook Ads and has recently announced the introduction of Video Ads. Testing will begin with various brands on Facebook’s Client Council who will begin rolling out 15 second

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6 Things We Love About Facebook’s News Feed Updates

Facebook recently announced that almost 50% of News Feed content is visual (images and video) resulting in a redesigned photo centric feed that is more vibrant and visually appealing than the current version.                 Our 6 favourite features of Facebook’s News Feed

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Why Great Content Trumps Promoted Posts

When Facebook rolled out its promoted posts ad revenue program last year the reception from marketers in the social web was mixed. Some companies embraced the feature and saw it as an opportunity to reach a boarder audience while others were dismayed at the significant dip in

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Facebook Is Testing New Coupon ‘Offers’ For Ecommerce Businesses!

Last week Facebook introduced a new coupon feature for local businesses as a way for brick-and-mortar operations to generate a higher return on investment from their use of the platform. TechCrunch recently discovered that Facebook is also testing this coupon ‘offer’ with e-commerce sites, opening the feature

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Facebook Launches New Coupon Feature For Local Businesses

Facebook recently introduced its new offers product for business pages. Currently available in the US, the new feature allows local business pages to create coupons to share with customers via the new timeline and it’s free to use. It is expected that Facebook will rollout the product

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Bravo Starbucks, Cheers to Your Java!

Starbucks is a social media innovator. The coffee giant seamlessly bridges the gap between customers’ online and IRL (in real life) experiences, enhancing the brand’s relationships with consumers with every exchange. QR codes, mobile apps, social media and points of sale form a powerful system of customer engagement,

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