As a species, we possess triggers that we are almost powerless to resist and we respond to these triggers in specific and predictable ways. Knowing first, that these triggers exist and second how we are likely to respond is of immense value to salesmen and marketers alike.
Read more →After ten days of denial Anthony Weiner, the U.S. Representative for New York’s 9th congressional district admitted to lewd and inappropriate behavior via one of the world’s most prominent social media platforms. I love Twitter! It never fails to amuse us here at Gruv Media when people
Read more →The Social Media explosion has yielded Gurus, Experts and myriad companies offering advice on Social Media Marketing, SEO, Best Practices and a wealth of related topics. These 6 resources are among the best in terms of quality and consistency and it’s my pleasure to recommend them all:
Read more →Social objects are content or media (blogs, newsletter, pics, podcasts, videos, etc.) that induce a response in the forms of likes, shares, follows, retweets, diggs and comments in the various social networks and communities online. Social objects orbit the web like homing beacons driving traffic to their
Read more →Apple’s operating software on the iPad and iPhone runs an app that tracks its user’s movements IRL and then uploads that information when it syncs to their computer? WTF? I’d expect this from Darth Vader but Apple? Oh wait, no that makes sense. “Security researchers have discovered
Read more →Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals. Each post should be specific to your page, short
Read more →The roll of Community Manager albeit relatively new to the corporate realm, is amongst the most valuable in a company’s social media program. They are the front line of engagement for the brands they represent. However, all too often companies assign an intern or entry-level employee the
Read more →Fanfarlo is an indie band formed in London in 2006 who forged success through an innovative direct 2 fan marketing strategy rooted in hard work and intelligence. A killer combination if ever there was one. Their strategy has since been termed the Fanfarlo Four Step and it
Read more →Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every
Read more →Social Media Optimization Social media optimization is essential to generating sales. Taking the time to title, describe and tag the social objects on your site and social profiles pays off in conversions to sales and higher search rankings. Referrals from search engines are a key source of
Read more →
