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Archive for the ‘Blog’ Category

9 Awesome Ways Bands Can Enhance Their Email Campaigns

Email marketing is a remarkably effective sales tool for solo artists and bands at any level. Optimizing your email campaigns will have a positive affect on sales, cultivate loyalty among fans and increase the size of your audience in the social web. Right off the top some

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What Social Media Marketers Can Learn From the Marx Brothers

The Marx Brother’s career spanned several decades and multiple mediums, from vaudeville and broadway to print, radio, film and television. They seamlessly traversed mediums and continuously expanded their fan base with engaging content that hit all the right notes. The Brothers were adept at using myriad mediums

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Who Are Your Buyer Personas?

The most important steps in any marketing plan are establishing the business goals for your organization, segmenting your buyers into groups and learning as much as you can about them. This process will give you the information you’ll need to design marketing programs that resonate with each

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Top 3 Reasons to Fire Your Web Designer

1). They’re holding your site hostage. We are now in the CMS (content management system) era of web platforms where just about anyone can create new pages, update content or make rudimentary changes to websites. If your site was not setup on a CMS and your web

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Weapon of Influence, Why Reciprocity Rules

As a species, we possess triggers that we are almost powerless to resist and we respond to these triggers in specific and predictable ways. Knowing first, that these triggers exist and second how we are likely to respond is of immense value to salesmen and marketers alike.

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Don’t Be A Weiner

After ten days of denial Anthony Weiner, the U.S. Representative for New York’s 9th congressional district admitted to lewd and inappropriate behavior via one of the world’s most prominent social media platforms. I love Twitter! It never fails to amuse us here at Gruv Media when people

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Social Objections 2 Sex on Facebook

Social objects are content or media (blogs, newsletter, pics, podcasts, videos, etc.) that induce a response in the forms of likes, shares, follows, retweets, diggs and comments in the various social networks and communities online. Social objects orbit the web like homing beacons driving traffic to their

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Your iPhone is Tracking You As You Read This!

Apple’s operating software on the iPad and iPhone runs an app that tracks its user’s movements IRL and then uploads that information when it syncs to their computer? WTF? I’d expect this from Darth Vader but Apple? Oh wait, no that makes sense. “Security researchers have discovered

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Facebook Page Marketing & North Social

Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals. Each post should be specific to your page, short

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