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Archive for the Blog Category

Your iPhone is Tracking You As You Read This!

Apple’s operating software on the iPad and iPhone runs an app that tracks its user’s movements IRL and then uploads that information when it syncs to their computer? WTF? I’d expect this from Darth Vader but Apple? Oh wait, no that makes sense. “Security researchers have discovered […]

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Facebook Page Marketing & North Social

Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals. Each post should be specific to your page, short […]

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Community Management 3.0 is the Nu Sex

The roll of Community Manager albeit relatively new to the corporate realm, is amongst the most valuable in a company’s social media program. They are the front line of engagement for the brands they represent. However, all too often companies assign an intern or entry-level employee the […]

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4 Steps to Social Media Success

Fanfarlo is an indie band formed in London in 2006 who forged success through an innovative direct 2 fan marketing strategy rooted in hard work and intelligence. A killer combination if ever there was one. Their strategy has since been termed the Fanfarlo Four Step and it […]

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Google vs. Facebook

Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every […]

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2 Optimize Your Media

Social Media Optimization Social media optimization is essential to generating sales. Taking the time to title, describe and tag the social objects on your site and social profiles pays off in conversions to sales and higher search rankings. Referrals from search engines are a key source of […]

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7 Steps to Establishing Your Band with Social Media

Social Media provides unprecedented marketing opportunities for artists/bands. We have entered an era where the labels have neither the budgets nor personnel for artist development. Bob Dylan and Bruce Springsteen, arguably two of the greatest and most successful artists of all time, would not survive their first […]

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Social Media Optimization

Social Media Optimization SMO is the act of aligning titles, keywords and descriptions with social objects to better the connection of one’s content within social networks to correspond with the keywords people type in search engines so your content is easily found by those who seek it. […]

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2 Measure the Social Effect

Measuring the efficacy of your marketing efforts in relation to sales conversions allows you to determine what is working now and what is not. Pop culture and social media are moving faster than the speed of strange and successful strategies are burning out in record time. Translation, […]

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Permission 2 Engage

We are now in the era of permission marketing where consumers grant brands and the marketers who represent them permission to engage. With the birth of television came the TV industrial complex. A system of sales and marketing where corporations would buy air time on all three […]

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