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Archive for the facebook ads Category

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook is revising its privacy policy to allow the use of users’ web browsing history to enhance ad targeting on the platform. Previously, the social network only used information related to content and brand pages users had ‘liked’ on Facebook to deliver ads based on topics that […]

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How Google Searches May Influence Your Facebook Ads

How Google Searches May Influence Your Facebook Ads

Facebook has collaborated with Kenshoo Social to create technology that takes keywords from your search queries on Google, Yahoo or Bing to bring ads to your Facebook newsfeed that are more in line with your interests. The technology is currently in beta but is expected to roll […]

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