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Facebook Testing Buy Button

Facebook Testing Buy Button

Facebook announced Thursday that’s it’s testing a new Buy button as a way for businesses to drive eCommerce sales direct from their branded pages on the social network. Users will be able to purchase products from their desktop or mobile devices via posts in their news feeds […]

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World Cup Final Breaks Super Bowl’s Record on Facebook

World Cup Final Breaks Super Bowl’s Record on Facebook

The World Cup 2014 final between Germany and Argentina broke social media records on Facebook producing the highest levels of engagement surrounding a single sporting event in the social networks’s history beating out last year’s Super Bowl. 88 million users generated more than 280 million interactions on […]

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Facebook Dominant Social Network Among Teens

Facebook Dominant Social Network Among Teens

The rumours of Facebook’s demise among teens has been greatly exaggerated. According to Forrester’s North American Consumer Technographics Youth Survey more than 75% of teens online actively use Facebook. That’s twice as many as Tumblr, Snapchat or Pinterest and more than Instagram and WhatsApp combined. Smartphone users between […]

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Facebook Launches Snapchat-esque App Slingshot

Facebook Launches Snapchat-esque App Slingshot

Facebook unveils Slingshot in its latest and most likely last effort to deliver a true competitor to Snapchat – the photo sharing app that sends disappearing pics and video messages. Facebook is positioning Slingshot as an app that is more about sharing what you’re up to at […]

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Instagram Ads Go International

Instagram Ads Go International

Instagram announced on Tuesday that it plans to roll out in-feed ads to users in Canada, Australia and the UK in the coming months – with more countries coming soon. Instagram has not revealed its upcoming international advertisers but did state that ads will be targeted and […]

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How Google Searches May Influence Your Facebook Ads

How Google Searches May Influence Your Facebook Ads

Facebook has collaborated with Kenshoo Social to create technology that takes keywords from your search queries on Google, Yahoo or Bing to bring ads to your Facebook newsfeed that are more in line with your interests. The technology is currently in beta but is expected to roll […]

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Mobile Internet Trends In 2014

Mobile Internet Trends In 2014

Kleiner Perkins 2014 Internet Trends Report reveals some interesting findings about advertising as the movement toward mobile continues, presenting limitless potential in mobile advertising, cryptocurrency, messaging apps and innovative services like Tinder, Alibaba and BuzzFeed. Kleiner Perkins’ main points on advertising in 2014’s mobile digital realm: Mobile […]

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Facebook Changes Privacy Defaults for New Users

Facebook Changes Privacy Defaults for New Users

New users singing up to Facebook will have their privacy settings default to “Friends” instead of the previous “Public” which had been the standard for many years. The social network will also be prompting current users to examine their privacy settings and additional account information when they […]

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Facebook Adds Feature to Tag Music and TV in Posts

Facebook Adds Feature to Tag Music and TV in Posts

Facebook is rolling out an audio recognition feature that lets you automatically tag TV shows, music and movies in status updates. Similar to the mobile app Shazam the feature uses your smart phone’s microphone to identify media while it’s playing and then automatically tag it in your […]

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How To Get All Updates From Facebook Pages You’ve Liked

How To Get All Updates From Facebook Pages You’ve Liked

  You’ve ‘liked’ your favourite movies, music artists, brands and television shows on Facebook but you’re not receiving their updates as frequently as you’d like. Facebook limits a page’s reach in order to maximize advertising sales and while savvy social media agencies (wink, wink) have developed organic […]

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