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Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook is revising its privacy policy to allow the use of users’ web browsing history to enhance ad targeting on the platform. Previously, the social network only used information related to content and brand pages users had ‘liked’ on Facebook to deliver ads based on topics that […]

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Instagram Ads Go International

Instagram Ads Go International

Instagram announced on Tuesday that it plans to roll out in-feed ads to users in Canada, Australia and the UK in the coming months – with more countries coming soon. Instagram has not revealed its upcoming international advertisers but did state that ads will be targeted and […]

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Pinterest Premieres Do-It-Yourself Promoted Pins

Pinterest Premieres Do-It-Yourself Promoted Pins

Pinterest is rolling out Promoted Pins using a “do-it-yourself” tool enabling small businesses to set up and manage paid ads on the platform. In an effort to monetize Pinterest quickly to justify the $5 billion valuation resulting from a recent acquisition of $200 million in equity financing, […]

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Instagram Introduces New Tools With 6.0

Instagram Introduces New Tools With 6.0

Instagram enhances the skills of smartphone photographers the world over with its new suite of tools available in Version 6.0. Previously relying heavily on the app’s filters for photo enhancement, the update features improvements to standard crop, tilt-shift and straighten tools with the welcome addition of 10 […]

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Top 5 SEO Tools for Higher Search Engine Rankings

Top 5 SEO Tools for Higher Search Engine Rankings

Here are 5 SEO tools that will help you earn higher search engine rankings. WordPress SEO by Yoast WordPress SEO by Yoast is an excellent all in one SEO plugin that improves search engine optimization by prompting you for a keyword and then guiding you in building […]

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Mobile Internet Trends In 2014

Mobile Internet Trends In 2014

Kleiner Perkins 2014 Internet Trends Report reveals some interesting findings about advertising as the movement toward mobile continues, presenting limitless potential in mobile advertising, cryptocurrency, messaging apps and innovative services like Tinder, Alibaba and BuzzFeed. Kleiner Perkins’ main points on advertising in 2014’s mobile digital realm: Mobile […]

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Google+ SEO Hack for Your Business

Google+ SEO Hack for Your Business

                      Google is the largest and most popular search engine on the Internet. Profiles and pages on Google+ are verified by the search engine as a valid source online. Google has direct access to the social signals […]

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Facebook Adds Feature to Tag Music and TV in Posts

Facebook Adds Feature to Tag Music and TV in Posts

Facebook is rolling out an audio recognition feature that lets you automatically tag TV shows, music and movies in status updates. Similar to the mobile app Shazam the feature uses your smart phone’s microphone to identify media while it’s playing and then automatically tag it in your […]

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How To Get All Updates From Facebook Pages You’ve Liked

How To Get All Updates From Facebook Pages You’ve Liked

  You’ve ‘liked’ your favourite movies, music artists, brands and television shows on Facebook but you’re not receiving their updates as frequently as you’d like. Facebook limits a page’s reach in order to maximize advertising sales and while savvy social media agencies (wink, wink) have developed organic […]

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Twitter Considering Deal to Buy SoundCloud

Twitter Considering Deal to Buy SoundCloud

Twitter is considering buying SoundCloud, the Berlin based music sharing company that has upwards of 250 million users. SoundCloud is a free service with a valuation of $700 million that allows users to upload and share audio files and if the deal goes through will be Twitter’s […]

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