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Archive for the Instagram Ads Category

Mobile Revenue Sends Facebook Soaring

Mobile Revenue Sends Facebook Soaring

News that mobile ads accounted for 62% of Facebook’s ad revenue in the second quarter sent the social network’s shares soaring 8% in premarket trading Thursday. Mobile ad revenue has increased the company’s shares by more than 30% this year diminishing Wall Street’s initial skepticism about Facebook’s […]

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Instagram Ads Go International

Instagram Ads Go International

Instagram announced on Tuesday that it plans to roll out in-feed ads to users in Canada, Australia and the UK in the coming months – with more countries coming soon. Instagram has not revealed its upcoming international advertisers but did state that ads will be targeted and […]

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Instagram Ads A Hit With Ad Partners

Instagram Ads A Hit With Ad Partners

Instagram opened up advertising to a select group of 15 brands 6 months ago and the results are encouraging. The initial performance data from ad partners Ben & Jerry’s, Taco Bell and Hollisters showed 400% increases in engagement over their organic posts resonating with the elusive teen […]

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