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Archive for the Social Media Category

Pinterest Introduces Paid Advertising

Pinterest Introduces Paid Advertising

Pinterest is rolling out paid advertising in the form of Promoted Pins in what the social scrapbooking platform is calling a test. The mix of participating brands reflects users’ interests and activity – primarily fashion, food and travel. So it stands to reason the participating companies include […]

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Instagram Ads A Hit With Ad Partners

Instagram Ads A Hit With Ad Partners

Instagram opened up advertising to a select group of 15 brands 6 months ago and the results are encouraging. The initial performance data from ad partners Ben & Jerry’s, Taco Bell and Hollisters showed 400% increases in engagement over their organic posts resonating with the elusive teen […]

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We Heart It With 30 Million Users Rolls Out In-Stream Ads

We Heart It With 30 Million Users Rolls Out In-Stream Ads

We Heart It is the most coveted social media network you’ve probably never heard of. The image-based network boasts 30 million active users under the age of 25 which has certainly piqued the interest of companies and advertisers searching for new ways to reach the mobile savvy […]

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Foursquare Launches Swarm App to Kill Yelp

Foursquare Launches Swarm App to Kill Yelp

CEO Dennis Crowley has announced a new app called Swarm that will co-exist along side Foursquare. Swarm is a ‘social heat’ app where users can locate friends in the general vicinity and check in to share their location. Foursquare has lost its check in functionality and undergone […]

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Facebook Launches Mobile Ad Network

Facebook Launches Mobile Ad Network

The digital marketing realm is buzzing with Facebook’s announcement of its new Audience Network – a Mobile Advertising Network that leverages the power of Facebook data allowing advertisers to market to its users beyond the social networking platform. Facebook Product Manager, Sriram Krishnan expands on Audience Network’s […]

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Privacy in the Digital Age

The social web is founded on human interactions which by the nature of Internet based communications occur in a very public realm. The fundamental and mutual understanding behind putting yourself ‘out there’ via what you post on social channels is that you want people to like, comment […]

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7 Ways To Qualify Key Influencers For Your Brand

The value of influence. Key influencers emerged in the wake of the rise of social networks as savvy scenesters seizing the opportunity to pitch companies associated partnerships to market and endorse their brands, goods & services to the key influencers’ audiences. When a brand aligns itself with […]

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6 Things We Love About Facebook’s News Feed Updates

Facebook recently announced that almost 50% of News Feed content is visual (images and video) resulting in a redesigned photo centric feed that is more vibrant and visually appealing than the current version.                 Our 6 favourite features of Facebook’s News Feed […]

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Bravo Starbucks, Cheers to Your Java!

Starbucks is a social media innovator. The coffee giant seamlessly bridges the gap between customers’ online and IRL (in real life) experiences, enhancing the brand’s relationships with consumers with every exchange. QR codes, mobile apps, social media and points of sale form a powerful system of customer engagement, […]

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