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Archive for the Twitter Category

Twitter Gives Analytics Access to All

Twitter Gives Analytics Access to All

Twitter users worldwide now have access to the platform’s statistical analytics engine! The microblogging network launched its analytics tool in July which until recently was only available to advertisers. Now all 270 million plus Twitter users can delve into the nuances of their tweets, see how far […]

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Twitter’s Buy Now Button Expected For the Holidays

Twitter’s Buy Now Button Expected For the Holidays

Twitter is reportedly planning on launching its new ‘buy’ button that will allow users to make e-commerce transactions from the microblogging network in time for the holiday season. Though no official announcement has been made various industry sources claim that Twitter has struck up a deal with […]

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Twitter Adds Tweets To Timeline From People You Don’t Follow

Twitter Adds Tweets To Timeline From People You Don’t Follow

Twitter has introduced tweets from people you don’t know into your timeline in an attempt to improve content discoverability on the platform and trigger greater connectivity among users. In a world where interruption based marketing techniques are speedily encroaching the various mediums and portals through which we […]

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Twitter Makes It Easier For Celebs to Tweet Each Other

Twitter Makes It Easier For Celebs to Tweet Each Other

Twitter rolled out a few new features Wednesday that allows users with the verified blue checkmarks to receive mobile notifications when another verified user @mentions or follows them on the microblogging network. The idea is to stimulate conversations between celebrities and boost overall engagement on the platform. […]

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Twitter Tests Promoted Video Ads

Twitter Tests Promoted Video Ads

Twitter is experimenting with promoted videos in hopes of expanding its ad services and boosting revenue. The social network’s video beta tests offers a variety of tools to help content producers incorporate and track the ROI of the new ad format. Twitter execs are eager to see […]

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The History of Twitter In Under 3 Minutes

The History of Twitter In Under 3 Minutes

The illustrated history of Twitter… enjoy!

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Germany’s Record Breaking World Cup Victory Over Brazil Is Most Tweeted Sports Event

Germany’s Record Breaking World Cup Victory Over Brazil Is Most Tweeted Sports Event

During the Brazil 1 – 7 Germany 2014 World Cup Match where Miroslave Kose broke the all-time goals record and Joachim Low’s team suffered a devastating defeat there were 35.6 million tweets making the match the most talked about sports event in Twitter’s history! When Sami Khedira […]

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Twitter Buys SnappyTV To Boost Video Content and Ad Revenue

Twitter Buys SnappyTV To Boost Video Content and Ad Revenue

Twitter has acquired SnappyTV the cloud-based video platform that enables fast and easy editing and sharing of clips from live TV broadcasts. San Francisco-based Snappy TV currently works with a number of high profile media outlets like Fox Sports and ABC News to bring video content to […]

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Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook is revising its privacy policy to allow the use of users’ web browsing history to enhance ad targeting on the platform. Previously, the social network only used information related to content and brand pages users had ‘liked’ on Facebook to deliver ads based on topics that […]

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Twitter Considering Deal to Buy SoundCloud

Twitter Considering Deal to Buy SoundCloud

Twitter is considering buying SoundCloud, the Berlin based music sharing company that has upwards of 250 million users. SoundCloud is a free service with a valuation of $700 million that allows users to upload and share audio files and if the deal goes through will be Twitter’s […]

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