Facebook Page Marketing & North Social

Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals.

Each post should be specific to your page, short and to the point. Posts with 80 characters or less are ‘liked’ 60% more than longer posts so brevity is rewarded on the platform. Add media to tantalize your audience and make it clear what action you want your fans to take. Create exclusive offers for ‘liking’ the page and incorporate a value proposition whenever possible.

Facebook now offers several different types of pages to suit your industry with varying options so be sure to select the right type of page for your brand/business.

Capitalize on every opportunity to engage your audience by responding to comments, likes, shares and posts to your wall. Each engagement comes up in the newsfeed of your fans and repositions your content to the top thus extending its life and value.

There are several third party applications with a host of features to give you a competitive edge and foster engagement with your audience. Facebook recently switched from FBML to iFrames which as it turns out is actually better in terms of flexibility.

North Social offers a slew of kewl applications to customize, monetize & videoize your page. It’s easy to use and has great video tutorials. The only aspect of North Social that’s not so hot is the annoying prompt to ‘connect’ via your Facebook account when checking out their site. It pops up like every 3 seconds… what’s with that?

Be sure to make use of Social RSS, Notes, polls, Quizzes, email capture forms and promotions to maximize exposure for your page’s brand.

Secure a vanity url for your page as soon as you’ve hit 25 fans. Choose a name that’s descriptive and memorable like your brand’s name or tag line and if you’re working for a client be sure to check with them first because once you’ve selected it, it cannot be undone. If someone has claimed your brand’s name and tries to sell it back to you report the violation to Facebook and they will reassign the url to you as squatting is a violation of their terms.

Check back with us next week for more tips on Facebook pages. We’ll be getting into page optimization techniques, SMO and robots who dream of electric sheep.