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Facebook to Introduce Video Ads to News Feeds

Facebook to Introduce Video Ads to News Feeds

Since going public a year ago Facebook has been focused on generating Ad revenue with sponsored and promoted posts, Facebook Ads and has recently announced the introduction of Video Ads.

Testing will begin with various brands on Facebook’s Client Council who will begin rolling out 15 second Video Ads that will appear in fans’ News Feeds. The usual suspects, including American Express, Ford and Coca-Cola are expected to participate in the test phase.

The video ads will likely be on auto play and mute by default allowing users to activate the audio if interested. Considering the success of Video Ads in mobile this is a logical next step for Facebook.

As the world’s most popular social network strives to strike the balance between user experience and commerce smart marketers continue to focus on generating great content that captures the audience’s attention.

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