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Pinterest Premieres Do-It-Yourself Promoted Pins

Pinterest Premieres Do It Yourself Promoted Pins

Pinterest is rolling out Promoted Pins using a “do-it-yourself” tool enabling small businesses to set up and manage paid ads on the platform. In an effort to monetize Pinterest quickly to justify the $5 billion valuation resulting from a recent acquisition of $200 million in equity financing, Pinterest will be making the feature fully accessible very soon.

The self-serve model was a corner stone of growth for Facebook early on and is expected to generate significant results for Pinterest.

Though still in test mode interested advertisers can apply for the program here.

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