What Social Media Marketers Can Learn From the Marx Brothers

The Marx Brother’s career spanned several decades and multiple mediums, from vaudeville and broadway to print, radio, film and television. They seamlessly traversed mediums and continuously expanded their fan base with engaging content that hit all the right notes.

The Brothers were adept at using myriad mediums in concert to support their endeavors and this is what savvy social media marketers are doing today.

When creating a content strategy for a new client, first consider the audience and the forms of media they prefer to consume. Then, consider the ways you can increase the longevity and scope of one form of content by offering it in several mediums.

For example; you can generate a podcast from a video interview and then feature its transcription in a blog post and schedule the release of all three over the period of 7 days. By offering the same content in multiple mediums you extend its reach, maximize its potential and engage your audience in the formats they enjoy.

Experiment, have fun and above all, engage!

6 Sexy Social Media Resources

The Social Media explosion has yielded Gurus, Experts and myriad companies offering advice on Social Media Marketing, SEO, Best Practices and a wealth of related topics. These 6 resources are among the best in terms of quality and consistency and it’s my pleasure to recommend them all:

Seth Godin

Seth is the father of permission marketing and one of the most progressive minds in media. His daily blog offers valuable insights as he explores challenging the status quo, how ideas spread, marketing, conquering fear, being a linchpin and how to lead and be a champion. Consistently ahead of the curve with an omni present value proposition, I recommend subscribing to his blog and reading his books. Every one a best seller.

Brian Solis

Brian wrote the book on Social Media Marketing, literally! ‘Engage’ is the blue print to understanding the medium and succeeding within it. He breaks down the roles and importance of anthropology, sociology and ethnography, the various social networks, communities & tools and the importance of engaging people with empathy across the Social Web. Every SM marketer should study ‘Engage’, it’s worth its weight in gold. His blog also rocks!

Social Times

This is a great resource for social media news, strategy, marketing, community, apps, etc. A must read if ever there was one.

All Facebook

“The Unofficial Facebook Resource” – ‘All Facebook’ delivers Facebook news, app stats, page stats and best of all offers a Services Directory connecting employers looking for top talent to Facebook marketers, developers and third party app providers. The best resource for all things Facebook.

Hubspot

This Inbound Marketing Company is a key resource for SM marketers offering webinars, SEO tools, social media tips and strategies, content management and analytics tools. They provide an abundance of educational material to keep you on top of your game and best of all they feature Dan Zarella!

Dan Zarella

Dan is an award winning, Zombie loving Social Media Scientist who studies social media behavior from a data-backed position providing key insights for best current practices in SMM. He recently released The Facebook Marketing Book and his Science of Retweets Report explains how marketers can earn more ReTweets through linguistics, word selection, type of content and best times of day and week to Tweet. He also created TweetPsych, a linguistic analysis tool that allows users to generate psychological profiles of Twitter users based on the contents of their Tweets.

The intelligence reflected in the content provided by these 6 Sexy Resources and the generosity with which they share it is a testament to their integrity and continued dedication to enhancing everyone’s experience in the Social Web. I hope you enjoy their work as much I do. In the immortal words of Jean-Luc Picard, “Engage!”

Social Objections 2 Sex on Facebook

Social objects are content or media (blogs, newsletter, pics, podcasts, videos, etc.) that induce a response in the forms of likes, shares, follows, retweets, diggs and comments in the various social networks and communities online. Social objects orbit the web like homing beacons driving traffic to their site of origin, increasing search engine optimization and raising a brand’s presence across the Social Web.

We all know that content is king and you want to incorporate a value proposition into the objects you create, thereby increasing the likelihood that others will engage with it and share it on their social graphs.

Establishing a syndication network for your social objects is key and you do this by setting up profiles on Flickr, Youtube, Facebook, LinkedIn, Twitter and other communities of value to your brand. When distributing a social object, employ the different platforms in concert to announce its release with an understanding of the inherent culture of each social network or community.

Blogs for example should generally be published very early in the morning, around 2 am and earn the greatest number of links between 6 am – 7 am. They typically earn comments between 8 am – 9 am and ReTweets in the late afternoon.

Based on this information a successful announcement strategy would be to publish your blog at 2 am, post and share it on Facebook at 7:30 am and Tweet about it between 1 pm – 4 pm.

Titles play a significant role in the shareability of a social object and the culture of each social network influences the way you title and describe it.

For instance knowing Facebook is like the Jersey Shore in that ‘sex’ is the biggest linguistic content shared on the platform should influence the titles you choose for objects distributed on that network. On Facebook, sex and positivity sells.

Half of SEO is due to inbound links so, create remarkable content, get it to the linkerati and get them to link to you. In the immortal words of Brian Solis, “Engage or Die!”