6 Sexy Social Media Resources

The Social Media explosion has yielded Gurus, Experts and myriad companies offering advice on Social Media Marketing, SEO, Best Practices and a wealth of related topics. These 6 resources are among the best in terms of quality and consistency and it’s my pleasure to recommend them all:

Seth Godin

Seth is the father of permission marketing and one of the most progressive minds in media. His daily blog offers valuable insights as he explores challenging the status quo, how ideas spread, marketing, conquering fear, being a linchpin and how to lead and be a champion. Consistently ahead of the curve with an omni present value proposition, I recommend subscribing to his blog and reading his books. Every one a best seller.

Brian Solis

Brian wrote the book on Social Media Marketing, literally! ‘Engage’ is the blue print to understanding the medium and succeeding within it. He breaks down the roles and importance of anthropology, sociology and ethnography, the various social networks, communities & tools and the importance of engaging people with empathy across the Social Web. Every SM marketer should study ‘Engage’, it’s worth its weight in gold. His blog also rocks!

Social Times

This is a great resource for social media news, strategy, marketing, community, apps, etc. A must read if ever there was one.

All Facebook

“The Unofficial Facebook Resource” – ‘All Facebook’ delivers Facebook news, app stats, page stats and best of all offers a Services Directory connecting employers looking for top talent to Facebook marketers, developers and third party app providers. The best resource for all things Facebook.

Hubspot

This Inbound Marketing Company is a key resource for SM marketers offering webinars, SEO tools, social media tips and strategies, content management and analytics tools. They provide an abundance of educational material to keep you on top of your game and best of all they feature Dan Zarella!

Dan Zarella

Dan is an award winning, Zombie loving Social Media Scientist who studies social media behavior from a data-backed position providing key insights for best current practices in SMM. He recently released The Facebook Marketing Book and his Science of Retweets Report explains how marketers can earn more ReTweets through linguistics, word selection, type of content and best times of day and week to Tweet. He also created TweetPsych, a linguistic analysis tool that allows users to generate psychological profiles of Twitter users based on the contents of their Tweets.

The intelligence reflected in the content provided by these 6 Sexy Resources and the generosity with which they share it is a testament to their integrity and continued dedication to enhancing everyone’s experience in the Social Web. I hope you enjoy their work as much I do. In the immortal words of Jean-Luc Picard, “Engage!”

Zombies Love 2 Share on Facebook

Dan Zarella is an award winning, Zombie loving Social Media Scientist who studies social media behavior from a data-backed position providing key insights for best current practices in SMM.

Dan’s analysis provides key insights into how, what and why people share content on facebook. Let’s start with the effect of readability on Facebook sharing. Interestingly enough, the lower the reading grade level the higher a social object’s rate of sharing with major spikes in the grade 2 – 6 range. The takeaway is to write your copy in a simple yet effective manner and limit the use of sixty-four dollar words.

Titles with the digits 1 through 9 outperform text only titles. Once you rise above 9 there’s a drop off in shareability. Most likely because it’s too much of a commitment for readers to make. Consider replacing ‘To’ with ’2’ and incorporating numerical values into the titles of your social objects.

Saturdays and Sundays are the prime days for sharing on Facebook. Mainly due to the ‘working week’ and the chagrin employees face when accessing their social networking profiles from work. The takeaway here is to release prime content late Friday or early Saturday morning and let the sharing frenzy begin.

Being positive and sexy pays off on this platform. Referencing ‘sex’ is one of the most popular and least discussed subjects on Facebook. You can use this strategically to your advantage. Also, negative updates earn the lowest rate of shareability, confirming what most of us already know; no one wants to manage the complaint department.

When you add it all up, if one were to personify Facebook in human form you’d have a weekend loving sex addict, all about positive vibes who stopped paying attention somewhere around the fifth grade with a pathological fear of commitment. I love Facebook!