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Posts Tagged Engage

What Social Media Marketers Can Learn From the Marx Brothers

The Marx Brother’s career spanned several decades and multiple mediums, from vaudeville and broadway to print, radio, film and television. They seamlessly traversed mediums and continuously expanded their fan base with engaging content that hit all the right notes. The Brothers were adept at using myriad mediums […]

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Community Management 3.0 is the Nu Sex

The roll of Community Manager albeit relatively new to the corporate realm, is amongst the most valuable in a company’s social media program. They are the front line of engagement for the brands they represent. However, all too often companies assign an intern or entry-level employee the […]

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Google vs. Facebook

Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every […]

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2 Optimize Your Media

Social Media Optimization Social media optimization is essential to generating sales. Taking the time to title, describe and tag the social objects on your site and social profiles pays off in conversions to sales and higher search rankings. Referrals from search engines are a key source of […]

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7 Steps to Establishing Your Band with Social Media

Social Media provides unprecedented marketing opportunities for artists/bands. We have entered an era where the labels have neither the budgets nor personnel for artist development. Bob Dylan and Bruce Springsteen, arguably two of the greatest and most successful artists of all time, would not survive their first […]

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2 Measure the Social Effect

Measuring the efficacy of your marketing efforts in relation to sales conversions allows you to determine what is working now and what is not. Pop culture and social media are moving faster than the speed of strange and successful strategies are burning out in record time. Translation, […]

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Permission 2 Engage

We are now in the era of permission marketing where consumers grant brands and the marketers who represent them permission to engage. With the birth of television came the TV industrial complex. A system of sales and marketing where corporations would buy air time on all three […]

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Tribes

Social media has unleashed the anthropological nature of man. Once again, we live in a world of tribes. There are tribes for every human interest. Some are corporate, some are beautiful, some love beer and others music. There’s even a tribe that watches fully dressed women blow […]

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Social 2 Noise

As the signal to noise ratio widens marketers respond by increasing the number of messages they send through the pipe leaving consumers to wade through the social distortion in search something of value. We are firmly ensconced in the era of permission marketing where consumers have more […]

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