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Posts Tagged Facebook

Facebook Will End Gifts Service To Focus On Buy Button

Facebook Will End Gifts Service To Focus On Buy Button

Facebook announced plans to close out its Gifts service that allows users to buy digital gift cards from companies like Starbucks, Gap and Best Buy on August 12, 2014. This will allow the social network to focus its energy on the new ‘Buy’ button allowing Facebook users […]

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Instagram Clones Snapchat With Bolt

Instagram Clones Snapchat With Bolt

Facebook bought Instagram for $1 billion in 2012 and subsequently attempted to buy Snapchat the photo sharing app with a feature that allows communications to self-destruct after being viewed. Snapchat declined Facebook’s $3 billion offer earlier this year and Instagram has responded with Bolt – a Snapchat […]

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Mobile Revenue Sends Facebook Soaring

Mobile Revenue Sends Facebook Soaring

News that mobile ads accounted for 62% of Facebook’s ad revenue in the second quarter sent the social network’s shares soaring 8% in premarket trading Thursday. Mobile ad revenue has increased the company’s shares by more than 30% this year diminishing Wall Street’s initial skepticism about Facebook’s […]

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Facebook Testing Buy Button

Facebook Testing Buy Button

Facebook announced Thursday that’s it’s testing a new Buy button as a way for businesses to drive eCommerce sales direct from their branded pages on the social network. Users will be able to purchase products from their desktop or mobile devices via posts in their news feeds […]

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Facebook Dominant Social Network Among Teens

Facebook Dominant Social Network Among Teens

The rumours of Facebook’s demise among teens has been greatly exaggerated. According to Forrester’s North American Consumer Technographics Youth Survey more than 75% of teens online actively use Facebook. That’s twice as many as Tumblr, Snapchat or Pinterest and more than Instagram and WhatsApp combined. Smartphone users between […]

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Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook is revising its privacy policy to allow the use of users’ web browsing history to enhance ad targeting on the platform. Previously, the social network only used information related to content and brand pages users had ‘liked’ on Facebook to deliver ads based on topics that […]

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Instagram Ads Go International

Instagram Ads Go International

Instagram announced on Tuesday that it plans to roll out in-feed ads to users in Canada, Australia and the UK in the coming months – with more countries coming soon. Instagram has not revealed its upcoming international advertisers but did state that ads will be targeted and […]

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How Google Searches May Influence Your Facebook Ads

How Google Searches May Influence Your Facebook Ads

Facebook has collaborated with Kenshoo Social to create technology that takes keywords from your search queries on Google, Yahoo or Bing to bring ads to your Facebook newsfeed that are more in line with your interests. The technology is currently in beta but is expected to roll […]

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Mobile Internet Trends In 2014

Mobile Internet Trends In 2014

Kleiner Perkins 2014 Internet Trends Report reveals some interesting findings about advertising as the movement toward mobile continues, presenting limitless potential in mobile advertising, cryptocurrency, messaging apps and innovative services like Tinder, Alibaba and BuzzFeed. Kleiner Perkins’ main points on advertising in 2014’s mobile digital realm: Mobile […]

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Facebook Adds Feature to Tag Music and TV in Posts

Facebook Adds Feature to Tag Music and TV in Posts

Facebook is rolling out an audio recognition feature that lets you automatically tag TV shows, music and movies in status updates. Similar to the mobile app Shazam the feature uses your smart phone’s microphone to identify media while it’s playing and then automatically tag it in your […]

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