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Posts Tagged Facebook

Facebook Testing Buy Button

Facebook Testing Buy Button

Facebook announced Thursday that’s it’s testing a new Buy button as a way for businesses to drive eCommerce sales direct from their branded pages on the social network. Users will be able to purchase products from their desktop or mobile devices via posts in their news feeds […]

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Facebook Dominant Social Network Among Teens

Facebook Dominant Social Network Among Teens

The rumours of Facebook’s demise among teens has been greatly exaggerated. According to Forrester’s North American Consumer Technographics Youth Survey more than 75% of teens online actively use Facebook. That’s twice as many as Tumblr, Snapchat or Pinterest and more than Instagram and WhatsApp combined. Smartphone users between […]

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Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook to Enhance Ad Targeting Based on Users’ Web Browsing Data

Facebook is revising its privacy policy to allow the use of users’ web browsing history to enhance ad targeting on the platform. Previously, the social network only used information related to content and brand pages users had ‘liked’ on Facebook to deliver ads based on topics that […]

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Instagram Ads Go International

Instagram Ads Go International

Instagram announced on Tuesday that it plans to roll out in-feed ads to users in Canada, Australia and the UK in the coming months – with more countries coming soon. Instagram has not revealed its upcoming international advertisers but did state that ads will be targeted and […]

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How Google Searches May Influence Your Facebook Ads

How Google Searches May Influence Your Facebook Ads

Facebook has collaborated with Kenshoo Social to create technology that takes keywords from your search queries on Google, Yahoo or Bing to bring ads to your Facebook newsfeed that are more in line with your interests. The technology is currently in beta but is expected to roll […]

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Mobile Internet Trends In 2014

Mobile Internet Trends In 2014

Kleiner Perkins 2014 Internet Trends Report reveals some interesting findings about advertising as the movement toward mobile continues, presenting limitless potential in mobile advertising, cryptocurrency, messaging apps and innovative services like Tinder, Alibaba and BuzzFeed. Kleiner Perkins’ main points on advertising in 2014’s mobile digital realm: Mobile […]

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Facebook Adds Feature to Tag Music and TV in Posts

Facebook Adds Feature to Tag Music and TV in Posts

Facebook is rolling out an audio recognition feature that lets you automatically tag TV shows, music and movies in status updates. Similar to the mobile app Shazam the feature uses your smart phone’s microphone to identify media while it’s playing and then automatically tag it in your […]

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Snapchat Is Biggest Messaging App By Volume In North America

Snapchat Is Biggest Messaging App By Volume In North America

According to Sandvine, Snapchat is officially the number 1 third-party messaging app in North America, “generating more traffic each day than competing services such as WhatsApp.” Snapchat’s volume of network traffic on fixed and mobile carriers hinges around its data heavy features like picture and recently video […]

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How To Disable Your Facebook Email Address

How To Disable Your Facebook Email Address

When Facebook assigned all of its users a facebook.com email address several years ago the social networking giant gave people the ability to send messages to users’ Facebook inboxes via Gmail, Hotmail, et al. After Facebook’s recent acquisition of the private messaging service WhatsApp the platform announced […]

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Privacy in the Digital Age

The social web is founded on human interactions which by the nature of Internet based communications occur in a very public realm. The fundamental and mutual understanding behind putting yourself ‘out there’ via what you post on social channels is that you want people to like, comment […]

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