Facebook’s Search Function to date has been well, um how shall we put this – a tad less than stellar. To remedy this the world’s most popular social network recently announced Graph Search! Graph Search is powered by Microsoft’s Bing which makes sense considering Bing includes Facebook
Read more →When Facebook rolled out its promoted posts ad revenue program last year the reception from marketers in the social web was mixed. Some companies embraced the feature and saw it as an opportunity to reach a boarder audience while others were dismayed at the significant dip in
Read more →Last week Facebook introduced a new coupon feature for local businesses as a way for brick-and-mortar operations to generate a higher return on investment from their use of the platform. TechCrunch recently discovered that Facebook is also testing this coupon ‘offer’ with e-commerce sites, opening the feature
Read more →Facebook recently introduced its new offers product for business pages. Currently available in the US, the new feature allows local business pages to create coupons to share with customers via the new timeline and it’s free to use. It is expected that Facebook will rollout the product
Read more →Social objects are content or media (blogs, newsletter, pics, podcasts, videos, etc.) that induce a response in the forms of likes, shares, follows, retweets, diggs and comments in the various social networks and communities online. Social objects orbit the web like homing beacons driving traffic to their
Read more →Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals. Each post should be specific to your page, short
Read more →The roll of Community Manager albeit relatively new to the corporate realm, is amongst the most valuable in a company’s social media program. They are the front line of engagement for the brands they represent. However, all too often companies assign an intern or entry-level employee the
Read more →Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every
Read more →Social Media provides unprecedented marketing opportunities for artists/bands. We have entered an era where the labels have neither the budgets nor personnel for artist development. Bob Dylan and Bruce Springsteen, arguably two of the greatest and most successful artists of all time, would not survive their first
Read more →Dan Zarella is an award winning, Zombie loving Social Media Scientist who studies social media behavior from a data-backed position providing key insights for best current practices in SMM. Dan’s analysis provides key insights into how, what and why people share content on facebook. Let’s start with
Read more →
