Google vs. Facebook

Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every other social network (or thereabouts) in an effort to make their search social.

Google recently upgraded its search engine incorporating your social habits to the results you see when inputing keywords and phrases. Until recently Google search was primarily location based but now, if you and I were side by side signed into our respective accounts using identical search terms we would get different results based on our activity on social networks.

What does this mean for social media marketing and SEO? In short, this is a game changer. SEO providers must now offer social media marketing services to their clients in order to stay current and companies dependent on SEO alone for their high search rankings are going to have to get social in order to remain competitive. Good news for agencies like Gruv Media and even better news for brands with integrity because black hat tactics and smooth operators are on the fast road to obsolesce.

Check out his kewl video that will bring you up to speed in 1 minute and 47 seconds and  in the immortal words of Brian Solis, “Engage!”