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Posts Tagged Gruv Media

Bravo Starbucks, Cheers to Your Java!

Starbucks is a social media innovator. The coffee giant seamlessly bridges the gap between customers’ online and IRL (in real life) experiences, enhancing the brand’s relationships with consumers with every exchange. QR codes, mobile apps, social media and points of sale form a powerful system of customer engagement, […]

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9 Awesome Ways Bands Can Enhance Their Email Campaigns

Email marketing is a remarkably effective sales tool for solo artists and bands at any level. Optimizing your email campaigns will have a positive affect on sales, cultivate loyalty among fans and increase the size of your audience in the social web. Right off the top some […]

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What Social Media Marketers Can Learn From the Marx Brothers

The Marx Brother’s career spanned several decades and multiple mediums, from vaudeville and broadway to print, radio, film and television. They seamlessly traversed mediums and continuously expanded their fan base with engaging content that hit all the right notes. The Brothers were adept at using myriad mediums […]

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Who Are Your Buyer Personas?

The most important steps in any marketing plan are establishing the business goals for your organization, segmenting your buyers into groups and learning as much as you can about them. This process will give you the information you’ll need to design marketing programs that resonate with each […]

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Top 3 Reasons to Fire Your Web Designer

1). They’re holding your site hostage. We are now in the CMS (content management system) era of web platforms where just about anyone can create new pages, update content or make rudimentary changes to websites. If your site was not setup on a CMS and your web […]

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Don’t Be A Weiner

After ten days of denial Anthony Weiner, the U.S. Representative for New York’s 9th congressional district admitted to lewd and inappropriate behavior via one of the world’s most prominent social media platforms. I love Twitter! It never fails to amuse us here at Gruv Media when people […]

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Facebook Page Marketing & North Social

Content drives engagement on Facebook. Develop a content creation strategy that is realistic and achievable and simplify the process by creating a content calendar to help you maintain a release schedule that supports your sales and marketing goals. Each post should be specific to your page, short […]

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4 Steps to Social Media Success

Fanfarlo is an indie band formed in London in 2006 who forged success through an innovative direct 2 fan marketing strategy rooted in hard work and intelligence. A killer combination if ever there was one. Their strategy has since been termed the Fanfarlo Four Step and it […]

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Google vs. Facebook

Google and Facebook are at war and the prize in their eyes is you or more specifically your choice of search engine. Facebook has outright refused to grant Google access to its social graph data, ahem, your social graph data so Google has teamed up with every […]

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