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Posts Tagged ‘Seth Godin’

Permission 2 Engage

We are now in the era of permission marketing where consumers grant brands and the marketers who represent them permission to engage. With the birth of television came the TV industrial complex. A system of sales and marketing where corporations would buy air time on all three

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Tribes

Social media has unleashed the anthropological nature of man. Once again, we live in a world of tribes. There are tribes for every human interest. Some are corporate, some are beautiful, some love beer and others music. There’s even a tribe that watches fully dressed women blow

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Social 2 Noise

As the signal to noise ratio widens marketers respond by increasing the number of messages they send through the pipe leaving consumers to wade through the social distortion in search something of value. We are firmly ensconced in the era of permission marketing where consumers have more

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