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Posts Tagged Social Media Marketing

Mobile Revenue Sends Facebook Soaring

Mobile Revenue Sends Facebook Soaring

News that mobile ads accounted for 62% of Facebook’s ad revenue in the second quarter sent the social network’s shares soaring 8% in premarket trading Thursday. Mobile ad revenue has increased the company’s shares by more than 30% this year diminishing Wall Street’s initial skepticism about Facebook’s […]

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Facebook Changes Privacy Defaults for New Users

Facebook Changes Privacy Defaults for New Users

New users singing up to Facebook will have their privacy settings default to “Friends” instead of the previous “Public” which had been the standard for many years. The social network will also be prompting current users to examine their privacy settings and additional account information when they […]

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Facebook Adds Feature to Tag Music and TV in Posts

Facebook Adds Feature to Tag Music and TV in Posts

Facebook is rolling out an audio recognition feature that lets you automatically tag TV shows, music and movies in status updates. Similar to the mobile app Shazam the feature uses your smart phone’s microphone to identify media while it’s playing and then automatically tag it in your […]

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How To Get All Updates From Facebook Pages You’ve Liked

How To Get All Updates From Facebook Pages You’ve Liked

  You’ve ‘liked’ your favourite movies, music artists, brands and television shows on Facebook but you’re not receiving their updates as frequently as you’d like. Facebook limits a page’s reach in order to maximize advertising sales and while savvy social media agencies (wink, wink) have developed organic […]

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Snapchat Is Biggest Messaging App By Volume In North America

Snapchat Is Biggest Messaging App By Volume In North America

According to Sandvine, Snapchat is officially the number 1 third-party messaging app in North America, “generating more traffic each day than competing services such as WhatsApp.” Snapchat’s volume of network traffic on fixed and mobile carriers hinges around its data heavy features like picture and recently video […]

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The YouTube Creator Playbook for Brands

The YouTube Creator Playbook for Brands

YouTube has released a best practices guide for brands seeking to create compelling content-based ads designed to resonate with 21st century consumers. The Playbook is divided into 7 sections: content marketing as part of your brand strategy 10 fundamentals to create content people love schedule your content […]

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Why Investing in Google+ Is Good For Business

Why Investing in Google+ Is Good For Business

                  There’s been a lot of discussion surrounding the value of Google+ for businesses and if you’re still on the fence here’s some key reasons why investing in Google+ will pay dividends in the long run: publishing content to […]

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Pinterest Introduces Paid Advertising

Pinterest Introduces Paid Advertising

Pinterest is rolling out paid advertising in the form of Promoted Pins in what the social scrapbooking platform is calling a test. The mix of participating brands reflects users’ interests and activity – primarily fashion, food and travel. So it stands to reason the participating companies include […]

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Instagram Ads A Hit With Ad Partners

Instagram Ads A Hit With Ad Partners

Instagram opened up advertising to a select group of 15 brands 6 months ago and the results are encouraging. The initial performance data from ad partners Ben & Jerry’s, Taco Bell and Hollisters showed 400% increases in engagement over their organic posts resonating with the elusive teen […]

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Twitter’s Vine Gets Major Update

Twitter’s Vine Gets Major Update

Vine, the Twitter owned short video service has launched an updated web experience for desktop users that sets the platform on track to earn a broader demographic of fans. The move from mobile to desktop is sure to expand Vine’s reach and they’ve instituted an open door […]

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