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Posts Tagged ‘Social Media Marketing’

7 Ways To Qualify Key Influencers For Your Brand

The value of influence. Key influencers emerged in the wake of the rise of social networks as savvy scenesters seizing the opportunity to pitch companies associated partnerships to market and endorse their brands, goods & services to the key influencers’ audiences. When a brand aligns itself with

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6 Things We Love About Facebook’s News Feed Updates

Facebook recently announced that almost 50% of News Feed content is visual (images and video) resulting in a redesigned photo centric feed that is more vibrant and visually appealing than the current version.                 Our 6 favourite features of Facebook’s News Feed

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Facebook Introduces Graph Search

Facebook’s Search Function to date has been well, um how shall we put this – a tad less than stellar. To remedy this the world’s most popular social network recently announced Graph Search! Graph Search is powered by Microsoft’s Bing which makes sense considering Bing includes Facebook

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Why Great Content Trumps Promoted Posts

When Facebook rolled out its promoted posts ad revenue program last year the reception from marketers in the social web was mixed. Some companies embraced the feature and saw it as an opportunity to reach a boarder audience while others were dismayed at the significant dip in

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Facebook Launches New Coupon Feature For Local Businesses

Facebook recently introduced its new offers product for business pages. Currently available in the US, the new feature allows local business pages to create coupons to share with customers via the new timeline and it’s free to use. It is expected that Facebook will rollout the product

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Bravo Starbucks, Cheers to Your Java!

Starbucks is a social media innovator. The coffee giant seamlessly bridges the gap between customers’ online and IRL (in real life) experiences, enhancing the brand’s relationships with consumers with every exchange. QR codes, mobile apps, social media and points of sale form a powerful system of customer engagement,

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What Social Media Marketers Can Learn From the Marx Brothers

The Marx Brother’s career spanned several decades and multiple mediums, from vaudeville and broadway to print, radio, film and television. They seamlessly traversed mediums and continuously expanded their fan base with engaging content that hit all the right notes. The Brothers were adept at using myriad mediums

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Weapon of Influence, Why Reciprocity Rules

As a species, we possess triggers that we are almost powerless to resist and we respond to these triggers in specific and predictable ways. Knowing first, that these triggers exist and second how we are likely to respond is of immense value to salesmen and marketers alike.

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Social Objections 2 Sex on Facebook

Social objects are content or media (blogs, newsletter, pics, podcasts, videos, etc.) that induce a response in the forms of likes, shares, follows, retweets, diggs and comments in the various social networks and communities online. Social objects orbit the web like homing beacons driving traffic to their

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