Twitter has introduced tweets from people you don’t know into your timeline in an attempt to improve content discoverability on the platform and trigger greater connectivity among users.
In a world where interruption based marketing techniques are speedily encroaching the various mediums and portals through which we engage Twitter’s latest ‘innovation’ is being met with cautious curiosity as the carefully crafters timelines of its users are tainted with unsolicited tweets.
Twitter explains the introduction of its latest feature:
“When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.”
It’s an audacious claim that Twitter’s algorithm is better suited to selecting content for each and every user than the users themselves. Twitter’s latest innovation will be coming to a timeline near you along with the ads, retweets and favourites turned retweets cultivating a personalized experience everyone is sure to enjoy.