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Twitter Considering Deal to Buy SoundCloud

Twitter Considering Deal to Buy SoundCloud

Twitter is considering buying SoundCloud, the Berlin based music sharing company that has upwards of 250 million users.

SoundCloud is a free service with a valuation of $700 million that allows users to upload and share audio files and if the deal goes through will be Twitter’s most expensive acquisition to date.

The deal would likely increase pressure on SoundCloud to broker deals with major music labels to distribute their catalogues.

Twitter appeals to SoundCloud because it would tap the social network’s advertising operation which is set to generate an estimated $1 billion in revenue in 2014 while simultaneously giving Twitter a music streaming portal.

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