Twitter users worldwide now have access to the platform’s statistical analytics engine! The microblogging network launched its analytics tool in July which until recently was only available to advertisers.
Now all 270 million plus Twitter users can delve into the nuances of their tweets, see how far they travel and track their impact in the Twitterverse and beyond.
You can pull up real-time stats on individual tweets to review analytics on retweets, replies, favourites, follows, hashtag clicks and compare your accounts activity on a month-to-month basis. You can also track the efficacy of Twitter cards and trends over time.
To activate and access the dashboard, login to analytics.twitter.com with your Twitter username and password and follow the prompts. Once activated you’ll need to tweet while logged in to start the analytics tracking and you’re set. Happy tracking everyone!